Haiya!
I’m Rachel. I am a Canadian Designer working in the intersecion of physical and digital product and services. I have an interaction design master’s degree from Umeå Institute of Design in June 2025. Previously, I was a UX designer at Cisco in Norway and a design innovation lab at Canada Goose in Toronto. I also studied Industrial design intensive program at Umeå Institute of Design before Interaction design. In my past life, I was an analyst in finance and my Bachelor’s is in Economics from the University of Toronto. I thrive in a place with high design maturity, and strong design leadership.
Awards and achievements
Student Winner - Consumer Technology Award - Core77 Design Awards 2024
aware - aware: keep runners safe and motivated
Student Winner - Sports & Outdoors Award - Core77 Design Awards 2024
aware - aware: keep runners safe and motivated
New Talent Nominee - UX Design Awards 2024
aware - aware: keep runners safe and motivated
Student Notable - Core 77 Design Award 2022
Education
Master’s degree in Interaction design
Umeå Institute of Design, Sweden
2021 - 2025 June (graduation date)
Industrial Design Intensive
Umeå Institute of Design, Sweden
Honors Bachelor’s degree in Economics
University of Toronto, Canada
Experience
UX/UI designer, Cisco, Norway (Fulltime)
2 years
2022-2024
Concept Designer, Canada Goose, Canada (Intern)
3 months
Past life as an analyst in Finance (Fulltime)
3 years
My story
If you made it this far, I appreciate your time, and let’s connect to hear your story.
I come from a nontraditional background. I first attended military school, which taught me discipline and responsibility and then studied Economics at the University of Toronto. I ended up in finance, chasing money, but it didn’t feel right.
Searching for my ikigai, I was inspired by Steve Jobs’ advice to “keep looking, never settle.” I have no regrets about my choices; finding design was the best decision of my life. I moved to Umeå, Sweden, to study design and fell in love with the process.
During my transition, I took on various jobs and networked passionately, which led me to discover industrial and interaction design. I chose this path intentionally because it aligns with who I am.
I aspire to be a lifelong learner, drawing inspiration from all areas of life—music, art, travel, and nature. Design is pleasurable and addictive; it improves lives and communities. I document my ideas and sketches, recognizing the power of design to make a difference.
While I cherish my ikigai, I remind myself not to take it too seriously. It’s easy to get lost in my passion, but that’s okay!